QUESTION: Clip to highlight "gender lens" - ideas?

[Rachel]

I am introducing my students to the "gender lens." I want to start by having them analyze a gender charged short clip. If you know of any short ads or tv clips that are not too racey that I can show my students that would be really helpful!

[Elaine O'Quinn]

I Am Man, Burger King would be a good one. 

[Rachel]

Thanks- that is a good one.

[Fred Mindlin]

One of the best media awareness moments I've had in the classroom revolves around comparing Apple's 1984 ad with the parody by the Royal We:

original:

http://www.youtube.com/watch?v=HhsWzJo2sN4

parody:

http://www.youtube.com/watch?v=TUl1DFBKdv8&;

 

The jiggle in the Apple orignal always provokes giggles from middle schoolers, so the gender lens lesson is straightforward. The contrast with the parody amplifies the gender discussion and allows for some interesting talk about consumerism and big business.

 

Cheers, Fred

 

 

 

[Rachel]

wow! The first clip is pretty epic. I can see that clip
being a great introduction to a unit on propaganda and gender. I wonder if
students will get the "1984" reference.

[Ryan Goble]

Well they've all probably heard a bit about Steve Jobs, here are some nice short texts you might use to frame it (from the Brit Lit discussion)

[Shirley Durr]

Have you seen these? They include British as well as American ads and includes male stereotypes as well as female. You can select the ones you'd like to use and compare to current ads.

gender stereotypes in ads

 

 

[Rachel]

I hadn't seen those yet! I am going to use the first one for sure. That one is so spot on in terms of gender roles.

[Colin Edward MacKenzie]

Very nice little vid. I'd have students go home and watch TV for a selected time period, and record what they observe for the various commercials they see around gender roles.

[Faith Rogow]

It's pretty racy, but how about the video for the Black-Eyed Peas "I Gotta Feeling"?  I suggest it because it won a Nickelodeon Kids Choice Award, so it is clearly being viewed by lots of relatively young kids.

There are also several resources available for download on the website to our new book, The Teacher's Guide to Media Literacy (Corwin Press - available through the NAMLE marketplace -www.NAMLE.net).  We've got a TV commercial for a toy called "Real Bugs" that differentiates between geeky and popular boys and between boys and girls (the girls are afraid of the bugs).  And we've got an exercise on comparing the body language and costumes of male and female super heroes.

[Rachel]

NAMLE is a Good site to know about. Thanks.

[Fred Mindlin]

Here's a good one:

http://flipthemedia.com/index.php/2011/12/viral-video-of-the-week-b...

As the original poster notes, "Make sure to watch the “credits”–they’re just as much fun as the video itself!"

and the source site, and their viral video of the week, are both helpful.