9 (SHORT) STORYTELLING TIPS FROM A MASTER OF MOVIE TRAILERS

[Frank W. Baker]

"Anybody with an editing system on their computer can take a movie and crush it down to two and a half minutes," says Hollywood teaser man John Long. "But that wouldn't necessarily be an artfully delivered piece. A great trailer is its own mini-story." Long discusses mini-storytelling principles and the art of modern trailer making.