ARTICLE: Why Stephen Curry (NBA) Hawking H20 Is Radical
Why Hawking H20 Is Radical
Golden State Warriors superstar Stephen Curry will undoubtedly go down as one of the greatest players in basketball history. But he will be remembered for another reason, too: He was the first major celebrity athlete to turn his back on multimillion dollar endorsement deals for soda and instead embrace water. Yes, water, and not the bottled stuff, but tap water. In his statement about the deal with water filter company Brita, Curry said: “Water is my drink. I like that Brita makes tap water taste good, so you don’t need to spend money or waste plastic with bottled water.”
photo Christian Kitazume
Curry’s statement is all the more powerful in a cultural context in which young people are bombarded with marketing messages that promote junk food and soda, not healthy food and water. This includes advertising campaigns featuring some of the country’s biggest celebrity athletes and musicians, from Beyoncé pushing Pepsi to LeBron James championing Coke.
Full article HERE.
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