Advertising Discussions - Making Curriculum Pop2024-03-29T07:25:20Zhttps://mcpopmb.ning.com/group/advertising/forum?feed=yes&xn_auth=noHISTORY: Of the McDonald's Happy Mealtag:mcpopmb.ning.com,2019-07-15:2665237:Topic:1896302019-07-15T16:51:15.721ZRyan Goblehttps://mcpopmb.ning.com/profile/RyanGoble
<p>This is a great piece to debate and discuss with students - marketing and cultural history with a lot of health questions ...</p>
<blockquote class="twitter-tweet"><p dir="ltr" lang="en" xml:lang="en">The creation of the Happy Meal was somewhat nebulous. It’s a portrait of far-flung creative people, recognizing the need for the same thing at roughly the same time. <a href="https://t.co/ibozbyf5pP">https://t.co/ibozbyf5pP</a></p>
— Chicago Tribune (@chicagotribune)…</blockquote>
<p>This is a great piece to debate and discuss with students - marketing and cultural history with a lot of health questions ...</p>
<blockquote class="twitter-tweet"><p lang="en" dir="ltr" xml:lang="en">The creation of the Happy Meal was somewhat nebulous. It’s a portrait of far-flung creative people, recognizing the need for the same thing at roughly the same time. <a href="https://t.co/ibozbyf5pP">https://t.co/ibozbyf5pP</a></p>
— Chicago Tribune (@chicagotribune) <a href="https://twitter.com/chicagotribune/status/1146753421023821824?ref_src=twsrc%5Etfw">July 4, 2019</a></blockquote> LEGAL: Marketers are suing Facebook alleging ad fraudtag:mcpopmb.ning.com,2018-10-30:2665237:Topic:1822782018-10-30T02:52:07.242ZRyan Goblehttps://mcpopmb.ning.com/profile/RyanGoble
<p>Again, for context<span> </span><a href="/xn/detail/2665237:Topic:180094">2-PART PBS DOC: “The Facebook Dilemma” + related articles. </a>Lots of good questions are surfacing here ...</p>
<blockquote class="twitter-tweet"><p dir="ltr" lang="en" xml:lang="en">In a business where a conversion rate increase of only 6-8% means an electoral victory for Trump, inflating numbers by 150% to 900% is huge. Add to that FB is trying to force their native video on everyone.…</p>
</blockquote>
<p>Again, for context<span> </span><a href="/xn/detail/2665237:Topic:180094">2-PART PBS DOC: “The Facebook Dilemma” + related articles. </a>Lots of good questions are surfacing here ...</p>
<blockquote class="twitter-tweet"><p lang="en" dir="ltr" xml:lang="en">In a business where a conversion rate increase of only 6-8% means an electoral victory for Trump, inflating numbers by 150% to 900% is huge. Add to that FB is trying to force their native video on everyone. <a href="https://t.co/bafrpTZzGQ">https://t.co/bafrpTZzGQ</a></p>
— Sara Danner Dukic (@saradannerdukic) <a href="https://twitter.com/saradannerdukic/status/1052564124591362048?ref_src=twsrc%5Etfw">October 17, 2018</a></blockquote> ARTICLE: Why You Should Be Wary of Prescription Drug Ads on TVtag:mcpopmb.ning.com,2018-09-16:2665237:Topic:1787762018-09-16T16:31:00.505ZRyan Goblehttps://mcpopmb.ning.com/profile/RyanGoble
<blockquote class="twitter-tweet"><p lang="en" dir="ltr" xml:lang="en">Why You Should Be Wary of Prescription Drug <a href="https://twitter.com/hashtag/Ads?src=hash&ref_src=twsrc%5Etfw">#Ads</a> on TV<a href="https://t.co/WsmjnCZJDm">https://t.co/WsmjnCZJDm</a></p>
— Frank W. Baker (@fbaker) <a href="https://twitter.com/fbaker/status/1040782163170545664?ref_src=twsrc%5Etfw">September 15, 2018</a></blockquote>
<blockquote class="twitter-tweet"><p lang="en" dir="ltr" xml:lang="en">Why You Should Be Wary of Prescription Drug <a href="https://twitter.com/hashtag/Ads?src=hash&ref_src=twsrc%5Etfw">#Ads</a> on TV<a href="https://t.co/WsmjnCZJDm">https://t.co/WsmjnCZJDm</a></p>
— Frank W. Baker (@fbaker) <a href="https://twitter.com/fbaker/status/1040782163170545664?ref_src=twsrc%5Etfw">September 15, 2018</a></blockquote> Your Student's Eyeballs Are Worth a Bundletag:mcpopmb.ning.com,2016-10-16:2665237:Topic:1646322016-10-16T21:10:50.277ZFrank W. Bakerhttps://mcpopmb.ning.com/profile/FrankWBaker
<p><span>We know students love to watch television, even if that “watching” is not in front of an actual TV. As the new TV season starts, media educator <a href="http://www.middleweb.com/33028/your-students-eyeballs-are-worth-a-bundle/" target="_blank">Frank Baker shares media literacy ideas</a> than can help students understand their role in shaping advertising prices & entertainment choices.</span></p>
<p><span>We know students love to watch television, even if that “watching” is not in front of an actual TV. As the new TV season starts, media educator <a href="http://www.middleweb.com/33028/your-students-eyeballs-are-worth-a-bundle/" target="_blank">Frank Baker shares media literacy ideas</a> than can help students understand their role in shaping advertising prices & entertainment choices.</span></p> Decoding Political Advertisementstag:mcpopmb.ning.com,2016-08-20:2665237:Topic:1640222016-08-20T19:32:03.772ZFrank W. Bakerhttps://mcpopmb.ning.com/profile/FrankWBaker
<p>Media educator Frank Baker offers timely and relevant advice <a href="http://frankwbaker.com/mlc/decoding-political-ads/" target="_blank">in this column</a> on how educators could use presidential campaign commercials with students. </p>
<p>Media educator Frank Baker offers timely and relevant advice <a href="http://frankwbaker.com/mlc/decoding-political-ads/" target="_blank">in this column</a> on how educators could use presidential campaign commercials with students. </p> VIDEO: Teach Ad Techniques With These Parody Presidential Campaign Spotstag:mcpopmb.ning.com,2016-04-07:2665237:Topic:1624252016-04-07T14:17:58.430ZFrank W. Bakerhttps://mcpopmb.ning.com/profile/FrankWBaker
<div><a href="http://storage.ning.com/topology/rest/1.0/file/get/2654627543?profile=original" target="_self"><img class="align-left" src="http://storage.ning.com/topology/rest/1.0/file/get/2654627543?profile=RESIZE_320x320" width="250"></img></a> I've been using these videos in all of my media literacy workshops to emphasize many of the techniques used in real ads.</div>
<div>Enjoy.…<br></br></div>
<div><a href="http://storage.ning.com/topology/rest/1.0/file/get/2654627543?profile=original" target="_self"><img width="250" src="http://storage.ning.com/topology/rest/1.0/file/get/2654627543?profile=RESIZE_320x320" width="250" class="align-left"/></a>I've been using these videos in all of my media literacy workshops to emphasize many of the techniques used in real ads.</div>
<div>Enjoy.<br/><a title="http://dissolve.com/showreels/generic-presidential-campaign-ad" href="http://dissolve.com/showreels/generic-presidential-campaign-ad">http://dissolve.com/showreels/generic-presidential-campaign-ad</a></div>
<div> </div>
<div><a title="http://honestgil.com/" href="http://honestgil.com/">http://honestgil.com/</a></div> TV: South Park Takes On Advertisingtag:mcpopmb.ning.com,2016-02-25:2665237:Topic:1610442016-02-25T14:01:07.553ZFrank W. Bakerhttps://mcpopmb.ning.com/profile/FrankWBaker
<p>This <a href="http://adage.com/article/digitalnext/south-park-lampoon-native-advertising-highlights-issues/302756/" target="_blank">article</a> in Advertising Age makes note that Season 19 of the comedy South Park has used advertising as one of its central themes. (See this clip <a href="https://www.youtube.com/watch?v=z696bTiP8Ro" target="_blank">"Ridding The World of Ads"</a> via YouTube). The Adage writer specifically references "native ads" and that most readers are ignorant of the fact…</p>
<p>This <a href="http://adage.com/article/digitalnext/south-park-lampoon-native-advertising-highlights-issues/302756/" target="_blank">article</a> in Advertising Age makes note that Season 19 of the comedy South Park has used advertising as one of its central themes. (See this clip <a href="https://www.youtube.com/watch?v=z696bTiP8Ro" target="_blank">"Ridding The World of Ads"</a> via YouTube). The Adage writer specifically references "native ads" and that most readers are ignorant of the fact that news is oftentimes disguised as advertising. </p> RESOURCE: Teaching Argument/Persuasion With Presidential Campaign Adstag:mcpopmb.ning.com,2016-02-21:2665237:Topic:1610222016-02-21T16:03:26.814ZFrank W. Bakerhttps://mcpopmb.ning.com/profile/FrankWBaker
<p><a href="http://storage.ning.com/topology/rest/1.0/file/get/2654627326?profile=original" target="_self"><img class="align-left" src="http://storage.ning.com/topology/rest/1.0/file/get/2654627326?profile=RESIZE_320x320" width="250"></img></a> As the 2016 Presidential Campaign heats up, media literacy expert Frank W. Baker brings the political races to the classroom with <a href="http://www.middleweb.com/28053/teaching-about-propaganda-using-political-ads/" target="_blank">standards-based activities</a> to help students understand the persuasive power of plentiful and often misleading political…</p>
<p><a href="http://storage.ning.com/topology/rest/1.0/file/get/2654627326?profile=original" target="_self"><img width="250" src="http://storage.ning.com/topology/rest/1.0/file/get/2654627326?profile=RESIZE_320x320" width="250" class="align-left"/></a> As the 2016 Presidential Campaign heats up, media literacy expert Frank W. Baker brings the political races to the classroom with <a href="http://www.middleweb.com/28053/teaching-about-propaganda-using-political-ads/" target="_blank">standards-based activities</a> to help students understand the persuasive power of plentiful and often misleading political ads.</p> HANDOUT: What do students need to know about political campaign TV ads?tag:mcpopmb.ning.com,2016-02-06:2665237:Topic:1610762016-02-06T15:26:41.208ZFrank W. Bakerhttps://mcpopmb.ning.com/profile/FrankWBaker
<p>Here are the questions. I've also created an answer key which can be found on <a href="http://www.frankwbaker.com/mlc/questions-for-students-to-consider-about-political-campaign-ads/" rel="nofollow" target="_blank">my website</a>.</p>
<ol>
<li>Who creates these ads?</li>
<li>What are the most common arguments/techniques used in these ads?</li>
<li>Do those clichéd techniques actually work?</li>
<li><span>How much does it cost to buy time on television?</span></li>
<li><span>Why the large…</span></li>
</ol>
<p>Here are the questions. I've also created an answer key which can be found on <a rel="nofollow" href="http://www.frankwbaker.com/mlc/questions-for-students-to-consider-about-political-campaign-ads/" target="_blank">my website</a>.</p>
<ol>
<li>Who creates these ads?</li>
<li>What are the most common arguments/techniques used in these ads?</li>
<li>Do those clichéd techniques actually work?</li>
<li><span>How much does it cost to buy time on television?</span></li>
<li><span>Why the large discrepancy between what a candidate pays for time and what a Super PAC pays?</span></li>
<li><span>Who benefits when campaigns buy time on TV?</span></li>
<li><span>How much money in total is expected to be spent on political advertising in the 2016 election cycle?</span></li>
<li><span> What are some of the TV programs I watch where I am most likely to see these ads?</span></li>
</ol> Political TV Ad Archive Launchestag:mcpopmb.ning.com,2016-01-12:2665237:Topic:1597582016-01-12T14:58:40.553ZFrank W. Bakerhttps://mcpopmb.ning.com/profile/FrankWBaker
<p><span><a href="http://storage.ning.com/topology/rest/1.0/file/get/2654627013?profile=original" target="_self"><img class="align-left" src="http://storage.ning.com/topology/rest/1.0/file/get/2654627013?profile=RESIZE_320x320" width="250"></img></a> Launching on January 22 at the National Press Club in Washington, D.C., the aptly titled </span><a href="https://twitter.com/PolitAdArchive" target="_blank">Political TV Ad Archive</a><span> represents a partnership between the Internet Archive and the National Press Club Journalism Institute, FactCheck.org, PolitiFact, the Center for Public Integrity, and more. It’s…</span></p>
<p><span><a href="http://storage.ning.com/topology/rest/1.0/file/get/2654627013?profile=original" target="_self"><img width="250" src="http://storage.ning.com/topology/rest/1.0/file/get/2654627013?profile=RESIZE_320x320" width="250" class="align-left"/></a>Launching on January 22 at the National Press Club in Washington, D.C., the aptly titled </span><a href="https://twitter.com/PolitAdArchive" target="_blank">Political TV Ad Archive</a><span> represents a partnership between the Internet Archive and the National Press Club Journalism Institute, FactCheck.org, PolitiFact, the Center for Public Integrity, and more. It’s also supported by the Knight News Challenge, an initiative of the </span><a href="http://venturebeat.com/2015/01/30/knight-foundation-ponies-up-3m-for-projects-that-leverage-libraries-as-a-platform/" target="_blank">Knight Foundation</a><span>.<br/><br/><span>Its new online resource will host federal-level political ads that have appeared in primary states in the buildup to the 2016 U.S. presidential elections, and alongside these ads will be information on key organizations that have funded the ads, as well as fact-checking tools to establish the veracity of claims that have been made.</span><br/><br/><br/></span></p>