Making Curriculum Pop

If your school subscribes to The New York Time's UPFRONT magazine, you may be interested in this feature in the March 1, 2010 edition.  The gist of this piece is the trend by companies to challenge the claims of their competition.  In the teacher guide, there is a handy chart showing the top 10 American companies that spent the most on advertising in the U.S. in the first six months of 2009.  This feature is not yet on their website.

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