Does anyone teach TV upfronts?

[Frank W. Baker]

The news is full of stories about new Fall TV programs that have commitments from both networks and advertisers.  (For specifics just go to http://news.google.com and enter the search term upfront.)

All of this came to mind when I picked up today’s (Monday May 17, 2010) issue of The New York Times. In the main section, there is a full page promoting FOX programs. In the Business section, there are several ads touting the upfronts: one of them is a full page ad by NBC/U.

This leads me to ask, who teaches about upfronts? I am going to assume it is covered in the economics of television in college. How about K-12? Anybody?