ARTICLE: Can The iPad Save the Magazine Industry?

[Frank W. Baker]

from the current issue of The Christian Science Monitor:  The masters of ink and glossy photo see in the Apple iPad and its competitors a way to rejuvenate their slumping industry. With more than 100 million tablets and e-readers forecast to be in Americans' hands by 2013, publishers foresee a reading boom. As a result, readers can expect digital magazines that are more up-to-the-minute, more interactive, and more eye-catching. The big unknown is how much these new readers will be willing to pay.