Digital Technology Remodels Women’s Magazines

[Frank W. Baker]

Women’s magazines are full of fashion, beauty and relationship tips. However, studying them has also taught one researcher a lot about their future, and about the future of the magazine industry as a whole.

Brooke Erin Duffy, an assistant professor in the School of Media and Communication at Temple University, explains her findings in her new book “Remake/Remodel: Women’s Magazines in the Digital Age.” Duffy suggests that women’s magazines’ adaptation to industry trends and technology could change them in subtle but fundamental ways. Her analysis shows how gender, profit, leadership and technology are all intertwined at women’s magazines, with real consequences for publications and readers. More from PBS MediaShift.