DOC: Generation Like (Doug Rushkoff Hosts Another PBS Program)

[Frank W. Baker]

If you watched, or used, previous PBS docs "Merchants of Cool" or  "The Persuaders" you won't want to miss this one. (Both of them are streamed on the Frontline website, along with teacher guides to facilitate their use in the classroom.) Like the previous two, this one is also hosted by media/social critic Doug Rushkoff. (Check local listings for the exact time and channel in your area) 

Tuesday, February 18, 2014, at 10 p.m.ET on PBS
www.facebook.com/frontline | Twitter: @frontlinepbs #GenLike
Instagram: @frontlinepbs #GenLike
http://www.pbs.org/frontline/generation-like/

Description:

Thanks to social media, today's teens are able to directly interact with their culture — artists, celebrities, movies, brands, and even one another — in ways never before possible. But is that real empowerment? Or do marketers still hold the upper hand? In "Generation Like," author and FRONTLINE correspondent Douglas Rushkoff ("The Merchants of Cool," "The Persuaders") explores how the perennial teen quest for identity and connection has migrated to social media — and exposes the game of cat-and-mouse that corporations are playing with these young consumers. Do kids think they're being used? Do they care? Or does the perceived chance to be the next big star make it all worth it? The film is a powerful examination of the evolving and complicated relationship between teens and the companies that are increasingly working to target them.

• On the night of Generation Like’s premiere, FRONTLINE is organizing a live-tweet up event with Douglas Rushkoff, producer Frank Koughan, and a range of the social media experts and personalities featured in the film. They will be using #GenLike and getting started around 9pm. @frontlinepbs #GenLike

• The day after the film’s premiere, FRONTLINE will be hosting a live chat about the film featuring Douglas Rushkoff, producer Frank Koughan, and some of the social media experts and personalities featured in the film. It will be held at 1pm ET. This will be an in-depth conversation of the film and the issues it raises. http://www.pbs.org/wgbh/pages/frontline/generation-like/

• On a daily basis, FRONTLINE is posting questions on their FB page regarding social media use. Make sure to like them on FB and join the conversation today! www.facebook.com/frontline