Media Economics, Prime Time Ad Costs & Media Literacy

[Frank W. Baker]

We know our students love to watch television, even if that “watching” isn’t always in front of the actual TV these days.  I really enjoy the fall season, when all of the new shows are unveiled (and the older ones return) and the competition starts: we begin to see which programs will survive and which ones won’t. I also like this time of year because that’s when the audience determines which TV programs/series will command the highest price for a 30-second commercial.  Media educator Frank Baker has advice for educators who want to engage students in pop culture, TV and advertising.