Children growing up in the 21st century need to understand the full range of media available to them, both as sources of information and entertainment, and as a means of communicating and sharing ideas. Embedded in the primary curriculum, media education enables children to become more fully literate for the digital age. Grounded in best classroom practice, this book (edited by respected UK media educator Cary Bazalgette) aims to help you think about the role of media in children's lives, and to teach about media effectively in your classroom. Three dimensions of media education for the 3-11 age range are highlighted : children's own cultural experiences, the development of critical awareness, and opportunities for creative expression. The chapters are written by literacy advisors, leading academics, teacher-trainers and classroom practitioners.