Summer Refreshment: Understanding Ethnic Media

[Mike Gange]

Summer Refreshment: Thinking Outside The Box

By Mike Gange

Understanding Ethnic Media
By Matthew D. Matsaganis, Vikki S. Katz, Sandra J. Ball-Rokeach
Sage Publications, 312 pages

I have been watching a fair bit of television from APTN. The Aboriginal People’s Television Network was launched in Canada in 1999, to be “run, developed and produced by minority people for a nation-wide audience.” This uniquely Canadian TV network has to contend with viewers who want programming in English, French and the myriad of indigenous languages spoken by the First Nations peoples spread across the ten thousand kilometers (six thousand miles) that is Canada.

The televised fare ranges from Hollywood movies such as...

 

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