VIDEO: On "Natural" Labels

[Ryan Goble]

As usual Grist (a fav website), shares something awesome with a critical lens: After the video they say:

While awesome, the video seems a TEENY bit fearmonger-y. Yes, it’s ridiculous that companies can slap a “natural” label on the most artificial, preservative-laden lab creation out there (and that people are actually swayed). But on the flip side, the organic seal doesn’t mean something is healthy. I’m under no delusions that organic cheese doodles are as good for me as an apple or a fistful of spinach.

I love the intro, it would make Don Draper proud:

See full editorial on the video at Grist HERE.