VIDEOS: Presidential Ad Parodies

[Frank W. Baker]

I've been using these videos in all of my media literacy workshops to emphasize many of the techniques used in real ads.

Enjoy
http://dissolve.com/showreels/generic-presidential-campaign-ad

 

http://honestgil.com/

[Matthew Swanson]

This is great.  How do you use this in your workshop?

[Frank W. Baker]

I usually use it at the start to get a laugh. But I do ask if anyone recognizes the techniques used in real ads. Then I will play a real ad with no instruction. Participants watch it passively. Then I distribute my Political Ad Analysis Worksheet and assign individuals one of the columns to pay attention to, then we watch it again and they report back. By calling attention to some of the techniques the second time, they're watching differently--actively and paying closer attention. If you've not been to my "Media in Politics"website, take a look there too.