Radio show description
Season Five: AOP Goes To The Movies
Airs Saturday Feb. 26th and Thursday March. 3rd
This week, Age of Persuasion Goes To The Movies.
Just in time for the Oscars, we look at great movie marketing, and talk about the landmark movies that completely altered the way Hollywood sells its films (Yes, one of them involves a shark, but the movie that made the shark possible has a little karate in it). We'll also feature some of the most inventive movie ads ever done, and trace the history of movie trailers - which, by the way, were originally created to drive people OUT of theatres, not into them. It's true. Hope you'll join us.
And pass the popcorn.
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Thanks! Here is the complete link:
http://www.cbc.ca/ageofpersuasion/episode/season-5/2011/02/26/seaso...
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