Age of Persuasion Goes to the Movies (via CBC)

[Mike Gange]

Radio show description 

Season Five: AOP Goes To The Movies

Airs Saturday Feb. 26th and Thursday March. 3rd

This week, Age of Persuasion Goes To The Movies. 

Just in time for the Oscars, we look at great movie marketing, and talk about the landmark movies that completely altered the way Hollywood sells its films (Yes, one of them involves a shark, but the movie that made the shark possible has a little karate in it). We'll also feature some of the most inventive movie ads ever done, and trace the history of movie trailers - which, by the way, were originally created to drive people OUT of theatres, not into them. It's true. Hope you'll join us. 

And pass the popcorn.

http://www.cbc.ca/ageofpersuasion/episode/season-5/2011/02/26/seaso...

[Antonio Lopez]

Thanks! Here is the complete link:

http://www.cbc.ca/ageofpersuasion/episode/season-5/2011/02/26/seaso...