ARTICLE: How Google Finally Got Design

[Ryan Goble]

Interesting from Fast Company...

My favorite passage:

As Kim points out, designers like her started getting better about describing what design even was. "To convince people about design, we had to say, ‘This is going to solve user problems.’ It’ll take less steps, or people will find that perfect place for a romantic dinner," says Kim. "You always have to frame it as these are the people we’re trying to help. You try to say, ‘This is important as a company to help not ourselves but something bigger than that.’" As Wiley, longtime head of design for Google's search products, says, "Beauty itself has utility. That was a big part of our internal recognition. What beauty brings to function is hierarchy, what's related to each other, and how things are related."

Read the full article HERE.