SCALE: Measuring Climate Change Attitudes

[Ryan Goble]

Woza ... from Yale:

Americans respond to climate change in many different ways, and understanding those differences is critical to effective communication. Our research has identified 6 distinct audiences within the American public - Global Warming's Six Americas. 2/ https://t.co/5YU3rNYGhj

— Yale Program on Climate Change Communication (@YaleClimateComm) August 23, 2018