Making Curriculum Pop

Frank Baker e-mailed me this article from the LA Times:

Hollywood studios in search of 'Harry Potter'-like success are adapting childhood classics into family-friendly films.

By Rachel Abramowitz
May 25, 2009
It was a seminar that top executives at Sony and Paramount couldn't afford to miss. Forty-six of them -- including Sony Pictures Chairman Michael Lynton, co-Chairman Amy Pascal, Paramount Film Group President John Lesher and marketing teams from around the globe -- crowded around a table recently in one of Sony's conference rooms.

The reason: to hear a presentation on Tintin, the 80-year-old comic strip series by Belgian artist Hergé about a boy reporter and his loyal dog, Snowy. Sony and Paramount are jointly producing "The Adventures of Tintin: The Secret of the Unicorn," a 3-D film directed by Steven Spielberg and produced by "Lord of the Rings" director Peter Jackson. The $200-million production is set to be one of the big event movies of 2011 and the first in a planned trilogy.

Continued at...

http://www.latimes.com/business/la-fi-ct-franchises25-2009may25,0,2...

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