GAME: Can you collect more ocean plastic than Pharrell? / Battle for Big Blue

[Ryan Goble]

In a new video game, Pharrell Williams challenges you to help clean up the ocean.

Pharrell Williams has an ongoing partnership with G-Star RAW to help raise awareness about ocean pollution, as well as push forward efforts to clean it up. While the clothing maker created a collection that uses fibers made from recovered ocean plastic, the musician has lent his star-power to the issue.

The latest project from that collaboration is a video game you can play on your mobile devices, with free download on the Apple App Store and Google Play. It’s called “Battle for Big Blue,” and features a plastic-collecting octopus. The goal is to collect as much plastic as possible while avoiding various marine adversaries, and is set to a soundtrack by Pharrell.

The educational app allows users to play solo, challenge a friend, or go head to head with Pharrell himself (Pharrell proved to be much better at avoiding spiky pufferfish than I am). The app is cute, kid-friendly and features a lot of rather alarming facts gathered from non-profits, like the tidbit that there’s six times more plastic in the oceans than marine life.

Read the full article @ Treehugger and check the app HERE.