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Do Celebrity Endorsements, Via Magazine Ads, Work?According to this blurb in the NYT, "the conventional wisdom is that they are moderately effective when properly used, though dangerous and… Started by Frank W. Baker |
0 | Mar 1, 2011 |
ARTICLE: Competition for Rolling Stone CoverThe NYT reports: Sixteen unsigned rock bands will compete for an Atlantic Records recording contract and to be featured on the cover of Rol… Started by Frank W. Baker |
0 | Feb 17, 2011 |
Most Effective Magazine AdsFrom industry leader Advertising Age comes this slideshow of those ads that produced the best "recall and response." Started by Frank W. Baker |
0 | Feb 15, 2011 |
Justin Bieber gets the MAD TreatmentRead about it here. Started by Frank W. Baker |
0 | Feb 8, 2011 |
BEST OF: USA Weekend Magazine CoversUSA Weekend (the Sunday newspaper magazine) has chosen some of its favorite cover images, in celebration of its 25 years in publishing Started by Frank W. Baker |
0 | Feb 4, 2011 |
HISTORY: Photography changes the look and content of magazinesSteven Heller, author and/or editor of over 120 books on design and popular culture, looks back at how photography changed the both the loo… Started by Frank W. Baker |
0 | Feb 1, 2011 |
REVIEW: Writer’s Market: Guide to Getting PublishedBy Mike Gange As with most writers, one of my essential tools is a writer’s guide or a writer’s digest that gives some ideas on how to ma… Started by Mike Gange |
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Jan 13, 2011 Reply by Ryan Goble |
ARTICLE: Can The iPad Save the Magazine Industry?from the current issue of The Christian Science Monitor: The masters of ink and glossy photo see in the Apple iPad and its competitors a w… Started by Frank W. Baker |
0 | Dec 31, 2010 |
A History of TIME Magazine"Rizzoli has just (April 2010) published a beautiful 432-page coffee-table book called TIME: The Illustrated History of the World's Most In… Started by Frank W. Baker |
0 | Dec 15, 2010 |
2010's Best Magazine CoversAdvertising Age, the industry trade publication, is looking back, as usual to the year's best. In this particular post, the editors choose… Started by Frank W. Baker |
0 | Dec 14, 2010 |
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