I have noticed a recent trend: commercials that incorporate the making of movies into them. Here are three examples:
Sprite: director Rik Cordero gets inspiration after drinking the soft drink
http://www.youtube.com/watch?v=rF-DnbQP4AM
Sprint: What if film crews ran the world?
http://www.youtube.com/watch?v=nJvh13Ofewk
American Express Card: featuring Director Wes Anderson
http://www.youtube.com/watch?v=Bh-4jxn7oSc
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