Pepsi Unwraps ‘Pulse’ Digital Dashboard for Pop Culture

[Frank W. Baker]

Pepsi Pulse, a social media-driven interactive dashboard for everything pop culture, went live Monday morning in preparation for PepsiCo’s new celebrity-infused “Live for Now” global ad campaign, premiering May 7.

The real-time platform (see above) lives at Pepsi.com and curates trending pop culture and entertainment news. You’ll also find original content, such as deals and celebrity challenges. The dashboard also highlights celebrity Twitter messages and tweets from people using hashtags #NOW or #LiveForNow. (Srouce: Mashable)