Pop Culture and The Run for the Presidency

[Frank W. Baker]

Ok, I admit, this is a promotion for my new book: Political Campaigns and Political Advertising: A Media Literacy Guide (Greenwood Press). In this text, I covered the role the media has played in getting candidates elected President. So I cover everything from photography (from the Lincoln campaign to today) to the development of radio, television (commercials, debates and conventions), political consultants (e.g. Michael Deaver, Roger Ailes et al) and the role of new media (social networks, YouTube and the like.) All of it uses the lens of media literacy--applying the core concepts and critical thinking questions in each chapter. Pop culture is also covered as when the candidates show up on those talk shows (Tyra, Oprah, Ellen) late night (Comedy Central, SNL, The Tonight Show) and the various MTV appearances. I hope you might take a look; recommend it to a colleague; adopt it for a course; or tell a library media specialist about it. In advance, allow me to say, THANKS. Frank Baker, Media Literacy Clearinghouse