QUESTION: Advertising - Essential Books, Websites and Online Forums?

[Ryan Goble]

Hi Everyone, I have a big question that I'm hoping folks can help with. If you had to name your ESSENTIAL

- Books
- Websites
- Online Forums

FOR TEACHERS looking to use adverstising in the classroom what would you suggest to get people started?

I'm thinking PBS/Frontline's The Persuaders, The Merchants of Cool and Bill Moyers' The 30 Second President (I wish Bill would update this one) are essential as well as the magazine Adbusters but beyond that I'm wondering what you would suggest.

Thanks so much for your time and ideas in advance!

Ryan:)

[Kelly Farrow]

I second Frank's mention of Admongo. I think it's fairly comprehensive and really gets the convos going w/ the kids. It also has lots of room to modify and change things if you want to add to what they give you.

[Ryan Goble]

Good to hear that is successful - it looks like an excellent site!

 

Ry:)

 

[Frank W. Baker]

Books:
Confessions of An Advertising Executive by David Ogilvy
From Those Wonderful Folks Who Brought You Pearl Harbor  Jerry Della Femina
Adcult USA; Twenty Ads That Shook the World by James Twitchell
Can't Buy My Love by Jean Kilbourne

Periodicals
Advertising Age   www.adage.com
AdWeek     www.adweek.com (see also BrandWeek.com)
New York Times (Daily Business Section)
 http://www.nytimes.com/pages/business/media/index.html

Videos
Sell & Spin: A History of Advertising (available on YouTube)
Other videos, books and website recommendations posted on the Media Literacy Clearinghouse :http://www.frankwbaker.com/advertising1.htm

Killing Us Softly 4, Media Education Foundation 

Websites for Students
Admongo.gov  FTC produced site includes a video game and Scholastic produced curriculum
Don't Buy It  From PBS Kids

General websites
ADText: Advertising Curriculum
http://www.aef.com/on_campus/adtext/adtext_unit/landing

Advertising's 15 Basic Appeals, by Jib Fowles
http://www.cyberpat.com/shirlsite/education/essay2/jfowles.html

Color and Meaning In Advertising
http://www.color-wheel-pro.com/color-meaning.html

The Role of Advertising In America: An Overview by the Association of National Advertisers
http://www.ana.net/advocacy/getfile/15495

Mediasmart (UK based site) http://www.mediasmart.org.uk/

Media Literacy Clearinghouse ad links
http://www.frankwbaker.com/ad_links.htm

Teaching Advertising With YouTube Videos
http://www.theadclass.com/education/using-youtube-to-teach-advertis...

How to Teach Advertising
https://e-folio.web.virginia.edu/Q-folio/1/EDIS542/2006Fall-1/cs/Us...


Advertising: A guide to analyzing television and print
http://www.kidcyber.com.au/topics/advertising.htm

Emergence of Advertising in America: 1850-1920
http://library.duke.edu/digitalcollections/eaa/

 

[Karl Steinkamp]

 

Here is some resources I use in my class:

 

1. This is a website for a high school class on media that has some great resources for teaching about advertising (http://www.stayfreemagazine.org/ml/)

 

2. Peter D's Website: Former marketing exec who turned to teaching about media. His website has a ton of educational handouts that I use in class for our advertising unit (http://medialiteracy.net/)

 

3. The book:  "Branded - The Buying & Selling of Teenagers" (http://www.amazon.com/Branded-Selling-Teenagers-Alissa-Quart/dp/073...)

 

4. The Media Literacy Project has a section called "Deconstruct This" that is a resource when teaching kids about deconstruction (http://medialiteracyproject.org/)

 

5. One I haven't used yet but definitely plan to is the new movie "Greatest Movie Ever Sold" a documovie by Morgan Spurlock - they guy who did "Supersize Me" (http://www.imdb.com/title/tt1743720/)

 

[Ryan Goble]

Thanks Karl - I'll check these out as we do our final edit!