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What Students Need to Know About Political Campaign Commercials

Did you know that a politician's commercials, on radio or TV, are considered 'free speech'? And as such they can say anything? Even lies?  …

Started by Frank W. Baker

0 Oct 19, 2014

AdAge's 2014 Survey of Prime Time Ad Costs

Download a pdf of this document;  Read the AdAge story about prime time ad costs

Started by Frank W. Baker

0 Sep 28, 2014

VIDEO: New Spots Target Big Tobacco's Use of Social Media & More

Finishers is the title of the latest LEGACY anti-tobacco spot (which I saw first inside a movie theatre).AdWeek reports: The campaign's lau…

Started by Frank W. Baker

0 Aug 16, 2014

Yale Univ Creates Online Tobacco Ad Resource

The Harvey Cushing/John Hay Whitney Medical Library at Yale University has created an online exhibit that highlights the history of tobacco…

Started by Frank W. Baker

0 Aug 14, 2014

VIDEO: Native Advertising Explained/Skewered

Late night comedian John Oliver explains native advertising and how the news business has embraced it, even while it crosses the line that…

Started by Frank W. Baker

0 Aug 5, 2014

Advertising As Propaganda: WWI Posters

A vehemently isolationist nation needed enticement to join the European war effort. As Smithsonian Magazine marks the 100th anniversary of…

Started by Frank W. Baker

0 Jul 29, 2014

Close Reading & Advertising: A Path to Critical Thinking

Advertising: it’s everywhere. As educators work to engage students in conversations about commercial marketing, we have to consider the "cl…

Started by Frank W. Baker

0 Jul 22, 2014

LEXUS Ad Campaign: Amazing In Motion

A series of global projects showcasing innovative design and technology through imagination. The latest project combines 50-thousand LED li…

Started by Frank W. Baker

0 Jul 22, 2014

Using Ads To Empower Girls & Social Change

Lauren Hansen writes: "Advertising is inevitable. So why not use these videos, billboards, and glossy ads as agents for change?" Erin McNei…

Started by Frank W. Baker

0 Jul 21, 2014

Mad Magazine's Anti-Tobacco Ads

 Fifty years later, many who read Mad devotedly still remember the anti-smoking crusade. The ads closely resembled the real ones that ran o…

Started by Frank W. Baker

0 Jun 27, 2014

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