She's Got Game: Women & Gaming Study

[Frank W. Baker]

We've heard the stats about women and social gaming. Nearly half of women play online games. They like casual gaming like Farmville and Fashion Wars. They buy more console games then men. Even Nintendo is marketing to them. So the A&E-owned cable network Lifetime, in their pursuit to learn about all things women-related, conducted a year-long, in-depth study to go inside the minds of women gamers: She's Got Game: Women & Gaming Study.