The Winning Numbers

[Mike Gange]

 

by Mike Gange

My blog has hit 20. Twenty thousand, that is. Now in mass media terms, that isn’t very much. Compare that to the 30 million that might watch a TV show and it’s a drop in the bucket. Even single baseball games get an audience of 40, 000 fans at some ball parks. And if I were writing for a newspaper, say the Globe and Mail, I would have 4 million potential readers every day.

Still, I am led to believe that 20, 000 readers on a blog moves us into the bestseller list. Books that sell 5 000 are best sellers. And the length of time I have been cranking away on my blog is another winning factor. I understand that the average blog fizzles out after six months. This one is two and a half years ongoing, so in terms of numbers of readers and length of time published, we’re doing ok. (Too bad there wasn’t more money in it.)

Truth be told, I have been writing a blog, long before the term blog was used. I called my first ones Mike Gange’s Journal, and recorded my observations of the media over a six month stint working at radio, TV and newspapers back in the year 2000. I included my observations of the Summit 2000 media conference held in Toronto.  I think that version lasted a year or so, and was distributed on the media-list that so many of us know about.

I think I’ll provide my observations in a similar way for the NAMLE conference in Philadelphia.

Stay Tuned.

 http://meonmedia.wordpress.com/