The Magazine of The Future: What Might It Look LIke; What Will It Be Able to Do?

[Frank W. Baker]

Recent research indicates: The magazine of the future will be a visible brand in printed, electronic and mobile media, and form a tight community created around a media brand. It will be essential that magazine services are accessible to consumers through several channels, both in printed and digital format. This includes reader communities that allow service users to become co-creators of content. The publisher will act as the coordinator of the community

[Kathleen Krumm]

The Intelligent Optimist has moved to this model in the past year or so.