TED ED VID: How can you change someone's mind? (hint: facts aren't always enough)

[Ryan Goble]

How can you change someone's mind? (hint: facts aren't always enough) Lesson by Hugo Mercier, animation by TED-Ed Why do arguments change people’s minds in some cases and backfire in others? Hugo Mercier explains how arguments are more convincing when they rest on a good knowledge of the audience, taking into account what the audience believes, who they trust, and what they value. View full lesson »