Making Curriculum Pop

A column published in USA TODAY's TEACHER LOUNGE blog site that recommends ways educators can approach the teaching of advertising in the 21st century classroom.

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Frank you've at least got to give us a block quote as a teaser!!!!

Marhsall McLuhan said the fish which swims in the ocean is oblivious to the water; and so are we humans--swimming in a world of advertising and marketing--but we have much to use in the classroom to engage young people in understanding the persuasion and influence industries. (How's that?)

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