Five Myths About (Political) Campaign Ads

[Frank W. Baker]

While conducting research for a book I authored on the role of media in politics, I came across an excellent text written by Ted Brader. He has just written this op-ed exposing some of the myths about political advertising. (NOTE: his book is “Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work,” while my book is "Political Campaigns & Political Advertising: A Media Literacy Guide.")