HANDOUT: What do students need to know about political campaign TV ads?

[Frank W. Baker]

Here are the questions.  I've also created an answer key which can be found on my website.

1. Who creates these ads?
2. What are the most common arguments/techniques used in these ads?
3. Do those clichéd techniques actually work?
4. How much does it cost to buy time on television?
5. Why the large discrepancy between what a candidate pays for time and what a Super PAC pays?
6. Who benefits when campaigns buy time on TV?
7. How much money in total is expected to be spent on political advertising in the 2016 election cycle?
8.  What are some of the TV programs I watch where I am most likely to see these ads?