In-Image Advertising aka Photo-Tagging

[Frank W. Baker]

The company behind this technology is Luminate and it's known in the business as in-image advertising or photo tagging.) While reading a featurette on 'Mad Men' actress Christina Hendricks, I was prompted that the image embedded on the page was interactive. Placing your cursor over the image brought up a number of stars which hovered over her hat, coat and slacks. Moving the cursor over the star revaled the product and its price with hyperlinks on how to purchase the product.

And from Clickz: " With in-image advertising, advertisers can effectively possess an image, object, or persona that's highly relevant to their business such that wherever their target audience goes online, they associate that image with the brand. This can be a real advantage when competition in a given industry or business sector is stiff. Though it wouldn't be a stretch for an entertainment company to boost interest in a movie by advertising on images of its stars, the approach is just as appropriate for an auto manufacturer, cosmetics company, or food product. A car company eager to dominate the convertible market can place ads on all manner of cabriolets, a sunscreen brand can attach banners to images of people on the beach, and a consumer-packaged goods company can break into the pasta market by advertising on the plethora of noodle images found on food blogs."