Media Literacy: Making Sure Your (Brand) Name Gets Out There

[Frank W. Baker]

Excerpt:  "somebody is after your eyeballs…and thus your attention (and maybe your devotion to the brand). No brand name is there by accident: some corporation paid to make sure it was there. In the media business, it’s known as “product placement.” And in 2014, it’s a multi-billion dollar business, pushing out into every aspect of media-related lives, including Facebook, Twitter, Skype and other popular digital services."