POM Ads- Deceptive Or Not: You Be The Judge

[Frank W. Baker]

A Federal Trade Commission judge ruled that POM's ads, with claims about health benefits of the pomegrante drink, were deceptive.  Now POM is taking its case directly to the people. A huge ad has greeted readers of The New York Times online with the words: "FTC vs POM: You Be The Judge. Read The Truth Behind the FTC Ruling." Details in this Forbes story.