Powerful Ad Shows What A Little Girl Hears When You Tell Her She's Pretty

[Frank W. Baker]

 Verizon is working with Makers.com and the Verizon Foundation to #InspireHerMind and encourage more girls to get involved with high-tech STEM fields. 

The spot depicts one girl's development from toddler to teenager. She wanders curiously through nature, examines the plants and animals around her, creates an astronomy project, and builds a rocket with her older brother. But all along the way, she hears many all-too-common refrains from her parents: "Who's my pretty girl?" "Don't get your dress dirty," "You don't want to mess with that," and "Be careful with that. Why don't you hand that to your brother?" These statements are subtle, but the ad suggests that they can ultimately discourage girls from pursuing traditionally male-dominated STEM subjects in school.