The Branded Alphabet (Revised)

[Frank W. Baker]

During the advertising section of my media literacy workshops, I include an activity that seems to resonate with teachers and students alike.  It's a game based on the Branded Alphabet artwork created by Heidi Cody.  Participants are presented with 26 letters, all taken from famous advertised brands. I've recently revised this to include new media and tech examples. You can find it here. As the school year winds down, you might wish to use it with your teachers or students.