The Future of Billboards: you read it here first

[Frank W. Baker]

Imagine a world where you’re driving and the billboard ads you pass are made specifically to you. Like coffee? An ad will appear for Starbucks up ahead. Traveling with kids? There’s a bathroom rest-stop coming up. It might sound like something from a science-fiction movie, but now OnStar, known for its in-vehicle technology that helps drivers in a wreck or if their car breaks down, has applied for a patent that could make targeted ads a reality. Details here.