What a 30 Second Ad Costs in Prime Time

[Frank W. Baker]

Advertising Age Magazine each year at this time releases its survey of what it costs to purchase an ad in prime time. The article contains several separate charts:  the top ten shows based on ad costs as well as the entire week's broadcast schedule with ad costs. If you teach this topic, you might also be interested in my website which lists ad costs for the past 10+ years, plus other resources.