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Advertising Literacy

A column published in USA TODAY's TEACHER LOUNGE blog site that recommends ways educators can approach the teaching of advertising in the 2…

Started by Frank W. Baker

2 Mar 22, 2012
Reply by Frank W. Baker

See All the Retro Ads in Newsweek's 'Mad Men' Issue -- and Vote for the Best

Brands including Allstate, Lincoln, Tide and Spam revived "Mad Men"-era styles for an issue of Newsweek marking the show's return with thro…

Started by Frank W. Baker

0 Mar 18, 2012

Magazines, Media Messaging and Advertising

A resource from Australia: This topic seeks to enable students to interpret the messages that are portrayed in magazines, media and adverti…

Started by Frank W. Baker

0 Mar 14, 2012

Mad Men: A Look Back & Forward from EW

Entertainment Weekly's cover story is about "Mad Men" the series which resumes with Season 5 on AMC Sunday March 25. It's a look back and f…

Started by Frank W. Baker

0 Mar 10, 2012

See the Most Effective Magazine Ads of 2011

Last year's most engaging magazine ads were not necessarily the ones with the most expensive creative or the highest media spend.

Started by Frank W. Baker

0 Mar 8, 2012

PolitiFact sorts out the truth (and fiction) in attack ads

If you don't already know about PolitiFact (and other similar websites) now is your chance to learn more. Managed by The Tampa Times newspa…

Started by Frank W. Baker

0 Mar 5, 2012

Booze, Bras & Husbands: What Women Want According To Vintage Advertising

We love to get nostalgic — from remembering our ’90s girlhood (like N*SYNC and Disney princesses) to learning about the history of corsets …

Started by Frank W. Baker

0 Mar 5, 2012

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