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New Study: Advertising To Kids & TeensIn this research brief, Common Sense Media reviews research on kids' exposure to traditional forms of advertising, and focuses on catalogin… Started by Frank W. Baker |
0 | Jan 28, 2014 |
Teaching With Super Bowl AdsAgain this year, I have revised my web site resource: Using Super Bowl Ads In The Classroom. Among the site's features is a lengthy list o… Started by Frank W. Baker |
0 | Jan 28, 2014 |
Promoting Its Own Products, a Magazine Labels an Ad as NewsFrom NYT: Content from advertisers that resembles editorial coverage, commonly called native advertising, is drawing heightened scrutiny fr… Started by Frank W. Baker |
0 | Jan 18, 2014 |
RESOURCE: How Magazine Advertising WorksThe Professional Publishers Association (PPA), a group which represents around 220 companies, has produced this comprehensive report: How… Started by Frank W. Baker |
0 | Jan 18, 2014 |
RESOURCE: Teaching Media Literacy With Weight Loss/Diet AdsThe new year provides a multitude of opportunities for the weight loss/diet industry to target us. This year is no exception. In this col… Started by Frank W. Baker |
0 | Jan 6, 2014 |
VIDEO: The deceptive nature of fast food adsConsumer Reports received so many complaints about the appearance of fast food that it produced a side-by-side comparison of the real food… Started by Frank W. Baker |
0 | Dec 26, 2013 |
When Ads Used Sex to Sell Airline SeatsWhile air travel ads printed in The Atlantic magaxine were a little more…buttoned up, it’s clear the “sexy skies” gimmick was an advertisin… Started by Frank W. Baker |
0 | Dec 24, 2013 |
BOOK: The Art, Story & HIstory of the LogoThe 2009 Academy Award-winning animated short, Logorama, focused on the use of logos and brands and became a point of reference for corpora… Started by Frank W. Baker |
0 | Nov 4, 2013 |
And the most expensive TV show to advertise on is.....Advertising Age is out with its annual survey of what it costs to advertise in a prime time TV show. The survey and related information can… Started by Frank W. Baker |
0 | Oct 21, 2013 |
How is Makeup Related to "The Hunger Games"?The back cover of the current issue of "Entertainment Weekly" magazine features this ad for CoverGirl cosmetics. Apparently, according to… Started by Frank W. Baker |
0 | Oct 7, 2013 |
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