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The Pitch (2nd Season Premiere)

If you teach media or advertising and missed Season 1 of "The Pitch"--well shame on you.  But you're in luck: Season 2 starts August 15 @ 1…

Started by Frank W. Baker

0 Aug 9, 2013

MLPs 2014 Bad Ad/Counter Ad Student Competition

Media Literacy Project is now accepting applications for their Bad Ad and Counter Ad Contests for 2014, which requires students in grades 6…

Started by Frank W. Baker

0 Aug 6, 2013

New documentary explores 'The Real Mad Men'

The doc, The Real Mad Men and Women of Madison Avenue, explores what really happened in the advertising world in the '60s, as told by the p…

Started by Frank W. Baker

0 Jun 29, 2013

Product Placement & 'The Great Gatsby'

The latest movie version of Fitzgerald's classic novel bursts at its Prada- and Brooks Brothers-tailored seams with premium products. Some…

Started by Frank W. Baker

0 May 6, 2013

GE Ad is 'Matrix' Parody

General Electric has enlisted Agent Smith, the  villain from "The Matrix" trilogy, to tout its health care technology in a new ad campaign.…

Started by Frank W. Baker

0 Apr 28, 2013

In-Image Advertising aka Photo-Tagging

The company behind this technology is Luminate and it's known in the business as in-image advertising or photo tagging.) While reading a fe…

Started by Frank W. Baker

0 Apr 18, 2013

Hyper-masculinity may be fueled by ads

Hyper-masculinity, an extreme form of masculine gender ideology, may be  fueled by magazine advertisements specifically aimed at men, Canad…

Started by Frank W. Baker

0 Feb 28, 2013

Using Super Bowl Ads In The Classroom

A big thanks to Joyce Valenza, blogger at School Library Journal, for referencing my website:Using Super Bowl Ads In The Classroom.

Started by Frank W. Baker

0 Jan 31, 2013

Here Come the Diet Ads

Yes, it's that time of year again--just after the holidays.  Magazines in particular feature cover stories on losing weight. And weight los…

Started by Frank W. Baker

0 Jan 2, 2013

VIDEO: Deceptive Toy Ads For The Holiday

Media educator Frank Baker speaks to the media, and to parents, in this news story.

Started by Frank W. Baker

0 Dec 3, 2012

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