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Issue Ads Mimic Real Ad Campaign

AdWeek reports: Spoofs of landmark ads are part of a new campaign from the Fix the Debt group, and they are the tip of a tsunami of legisla…

Started by Frank W. Baker

0 Nov 26, 2012

Teaching Kids About Commercials: Another Timely Media Literacy Lesson

Media educator Frank Baker writes: We know our students are exposed to huge amounts of advertising and we know it influences their beliefs,…

Started by Frank W. Baker

0 Nov 16, 2012

Goodbye Political Ads, Now Here Come The Toy Ads

As Holiday 2012 approaches, parents and educators have another one of those “teachable moments.” Using toy commercials in the classroom (an…

Started by Frank W. Baker

0 Nov 11, 2012

Skewering Madison Ave For 60 Years

   The New York Times reports on Mad Magazine and the release of “Totally Mad: 60 Years of Humor, Satire, Stupidity and Stupidity” a new co…

Started by Frank W. Baker

0 Oct 28, 2012

What a 30 Second Ad Costs in Prime Time

Advertising Age Magazine each year at this time releases its survey of what it costs to purchase an ad in prime time. The article contains…

Started by Frank W. Baker

0 Oct 23, 2012

Neuroscience & the Creation of Negative Campaign Ads

  Excerpt:  “Basically by framing things in a negative manner you can sort of bypass some of the rational processes and directly impact the…

Started by Frank W. Baker

0 Oct 1, 2012

The Finances of Campaign Ads

Here is a concise write-up on the state of Campaign 2012 as we edge closer to election day. The article examines the battleground states, w…

Started by Frank W. Baker

0 Sep 24, 2012

Identifying Patterns of Deception in Campaign 2012 Ads

The Patterns of Deception page identifies recurrent deceptive techniques in the 2012 campaign season, provides illustrations of each and li…

Started by Frank W. Baker

0 Sep 23, 2012

The Emmy Award Ads: Another Teachable Moment

With the annual Emmy Awards upon us (Sunday September 23), Frank Baker considers the ad campaign that accompanies the effort to get Emmy vo…

Started by Frank W. Baker

0 Sep 21, 2012

McDonald's Ad: Forgettable

McDonald’s latest advertisement makes me forget what product they are advertising.   You might have seen the latest McDonald’s ad for some…

Started by Mike Gange

0 Aug 1, 2012

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