Making Curriculum Pop

One of the reasons why visual/media literacy education is not more widespread is that educators haven't had sufficient training in deconstruction. With that in mind, I share the following web resource. The Center for Parent/Youth Understanding has devoted a portion of its web site to Current Popular Culture Advertisements, available to download and deconstruct. One of the reasons this site is so valuable is--you don't have to own the publications the ads come from. Be sure to see the archives as well.
Frank Baker

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Comment by Megan Lucas on May 3, 2009 at 3:08pm
That's a great idea. Anther resource that allows older kids to deconstruct adverising is the journal/magazine , Adbusters.
It offers great articles about the sources and intentions of advertisements. They also have a great gallery of spoofs of popular advertisements!

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