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Engage Students In Deconstructing 2016 Campaign Ads

The New York Times is keeping track of all of the political campaign ads broadcast by the candidates running for President in 2016. This ne…

Started by Frank W. Baker

0 Jan 7, 2016

How Ads Are Used To Sway Oscar Voters

This CBC news story calls attention to the proliferation of "For Your Consideration" ads that are published in the trades and in newspapers…

Started by Frank W. Baker

0 Jan 3, 2016

The Not-So-Surprising Words Advertisers Use in TV Toy Commercials

These word clouds (boys on the left, girls on the right) were produced after analyzing 250 toy ads from British TV. "The majority of UK ads…

Started by Frank W. Baker

0 Dec 19, 2015

AD AS PARODY: Bobble captures how advertisers approach millennials and consumerism

The last line "at least we're hydrated" is pretty classic...from Grist: Over 50 billion water bottles are used per year in the U.S., most o…

Started by Ryan Goble

0 Dec 2, 2015

TV Ads + Media Literacy = Engaging Student Activities

Knowing how television programming is funded can help students understand what is available to view. Media literacy expert Frank W. Baker, …

Started by Frank W. Baker

0 Oct 5, 2015

What a 30 Second Ad Costs in Prime Time TV

Each September, Advertising Age, the industry publication, publishes it annual survey of prime time ad costs.  NBC's Sunday Night Football…

Started by Frank W. Baker

0 Sep 24, 2015

The Branded Alphabet (Revised)

During the advertising section of my media literacy workshops, I include an activity that seems to resonate with teachers and students alik…

Started by Frank W. Baker

0 May 28, 2015

Advertising/Product Placement in Literature

Started by Frank W. Baker

0 Jan 28, 2015

VIDEO/SERIES: Wait, how do strawberry pesticides relate to WWI?

Food, science, history and media ed issues here in abundance. Also a reminder why people always suggest staying away from non-organic straw…

Started by Ryan Goble

0 Jan 24, 2015

RESOURCE: Using Super Bowl Ads In The Classroom

This resource, hosted by media educator Frank Baker, has just been updated and revised. Among the features of the web site are: links to cu…

Started by Frank W. Baker

0 Jan 24, 2015

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