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Powerful Ad Shows What A Little Girl Hears When You Tell Her She's Pretty

 Verizon is working with Makers.com and the Verizon Foundation to #InspireHerMind and encourage more girls to get involved with high-tech S…

Started by Frank W. Baker

0 Jun 25, 2014

Ad Tricks (INFOGRAPHIC)

Several years ago, I posted Food Ad Tricks, a short video, to YouTube. It was part of the HBO/Consumer Reports series "Buy Me That." Now co…

Started by Frank W. Baker

0 Jun 11, 2014

SLIDESHOW: How McDonalds Targets African Americans

Studying ads can be a revealing process, as this blog post shows: the blogger finds several key themes when examining ads from the 70s and…

Started by Frank W. Baker

0 Apr 22, 2014

TV: The Real Mad Men and Women of Madison Ave.

A new series airing on PBS (check local listings for exact days/times in your area): During the 1960s, a creative revolution took over the…

Started by Frank W. Baker

0 Apr 15, 2014

PHOTOS: Can you trust/believe those hotel marketing images?

How many times have you felt cheated by the HUGE difference between the brochure photos of your hotel and the (sometimes) harsh reality? Su…

Started by Frank W. Baker

0 Mar 13, 2014

SLIDES: Ads Marlboro Claims Aren't Targeting Teens

Huffpost has picked up this item from the Campaign for Tobacco Free Kids, which has just issued a new report (You're The Target) on new tob…

Started by Frank W. Baker

0 Mar 12, 2014

VIDEO: A Kid's Guide to How Internet Ads (Really) Work

So here is a cool short, narrated by a guy with a British accent (thus adding credibility), about ads on line. It's short and can be a grea…

Started by Frank W. Baker

0 Mar 6, 2014

VIDEO: How Microtargeting Works In Political Advertising

What you watch, read, buy and listen to online can tell political campaigns whether it’s worth their time and money to get your attetnion a…

Started by Frank W. Baker

0 Feb 19, 2014

Media Literacy: Making Sure Your (Brand) Name Gets Out There

Excerpt:  "somebody is after your eyeballs…and thus your attention (and maybe your devotion to the brand). No brand name is there by accide…

Started by Frank W. Baker

0 Feb 18, 2014

LESSON/ARTICLE: Teaching Kids About Advertising

Midway through literacy teacher Starr Sackstein's “Race to the Pitch project” in publications finance and the kids have completed the “off-…

Started by Frank W. Baker

0 Feb 11, 2014

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