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Books Celebrate Mid Century Advertising

 Mid Century Ads: Advertising from the Mad Men Era is a two volume set from Taschen. Author Steven Heller reviews the set in his essay "So,…

Started by Frank W. Baker

0 Jul 24, 2012

Five Myths About (Political) Campaign Ads

While conducting research for a book I authored on the role of media in politics, I came across an excellent text written by Ted Brader. He…

Started by Frank W. Baker

0 Jul 23, 2012

Campaign Ad Rating Project

Voter reaction to campaign advertisements by the presidential candidates will be promptly and scientifically evaluated this fall through a…

Started by Frank W. Baker

0 Jul 23, 2012

TV: The Clio (Advertising) Awards TV Special July 25

NBC presents a prime-time (8pm-9pm ET) special: The Clios: World's Best Commercials.  A press release says the special is a "boundary-pushi…

Started by Frank W. Baker

0 Jul 22, 2012

Sex Sells & The Magazine Ads Prove It (Study)

Examining 3,232 full-page ads published in 1983, 1993 and 2003 in popular magazines Cosmopolitan, Redbook, Esquire, Playboy, Newsweek and T…

Started by Frank W. Baker

0 Jun 5, 2012

The Pitch: And I'm Not Talking About Baseball

 The Pitch (now airing on AMC) is the ultimate “pull back the curtain” show. We, the customers, are rarely allowed to go into the sacred sp…

Started by Frank W. Baker

0 May 29, 2012

VW Ad Campaign Supports Indy Film

Volkswagen continues its "See Film Differently" ad campaign supporting independent film. Here we see how some famous moments in film histor…

Started by Frank W. Baker

0 May 28, 2012

POM Ads- Deceptive Or Not: You Be The Judge

A Federal Trade Commission judge ruled that POM's ads, with claims about health benefits of the pomegrante drink, were deceptive.  Now POM…

Started by Frank W. Baker

0 May 24, 2012

The Future of Billboards: you read it here first

Imagine a world where you’re driving and the billboard ads you pass are made specifically to you. Like coffee? An ad will appear for Starbu…

Started by Frank W. Baker

0 May 23, 2012

How top studios create their best movie posters for Hollywood and indie films

DigitalArts magazine provides a nice backgrounder on the competitive world of film poster design.

Started by Frank W. Baker

0 May 17, 2012

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